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You couldn't make this up - a cheese producer is to release a perfume redolent of Stilton cheese!
The Stilton Cheese Makers Association (whose website is a mine of info on the cheese) has created the perfume in a bid to encourage people to eat more blue stilton as part of their STICK ON THE STILTON promotion campaign for 2006. I have just emailed the PR company for a sample...
Nigel White, from the Stilton Cheese Makers Association, comments: "Blue Stilton cheese has a very distinctive mellow aroma and our perfumier was able to capture the key essence of that scent and recreate it in what is an unusual but highly wearable perfume that we are very proud to put our name to."
The SCMA has approached television presenter Cat Deeley to be the face of Eau de Stilton and a sample has been sent to her for her consideration. OK, so we laugh but it sounds interesting don't you agree?
