Earthquake? Um, huh? My mind went in a couple directions:
- These chips are actually plain (erroneously placed in the "flavored box"), but they have such a hardcore crunch that when you bite down, your teeth and skull shatter, much like your Grandma's Ming during an earthquake.
- These chips are so obscenely spicy that the burning tongue'n'throat pain can only be accurately captured with comparisons to undue destruction. (Although in that case, a more apropos disaster descriptor might have been "1871 Great Chicago Fire.")
- These chips are flavored with sedimentary salt and damp peppercorns, evoking an air of rubble and must.
- These chips are, simply, naturally disastrous.
According to California Chips, Earthquake is "a mixture of several of our most popular flavors all together." Indeed, upon braving the Earthquake, I discover the smoky sweetness of Honey Barbecue, the slight bite of Creamy Chipotle, the cool herb of Sour Cream & Onion, and the tongue-tingle of Salt & Vinegar - all sublimated into one deliciously nonsensical flavorsphere. For someone like me, who doesn't discriminate against any chip flavor, these Earthquake chips will make grocery shopping a breeze. But I still maintain they need a more appropriate name. Like "Stonehenge."
For more on potato chips, make sure to head over to AOL Food's Potato Chip Taste Test.
New York Times Magazine's food issue
Chicken McNuggets frolic at New York City pet store
Eat your broccoli orbs! 
