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Dylan Lauren branches out from candy to 'candy couture'

Dylan Lauren, daughter of Ralph and kitschy queen of New York's sweets scene, has been ringing up the candy purchases of hip Manhattanite sugar freaks at Dylan's Candy Bar for years. But what's a girl who just turned 30 to do to stay with it? How about branch out from candy to, umm, candy-inspired stuff.

What?

Sunday's New York Times has a piece on how Dylan Lauren is trying to enter the fashion world, but in her own candy-colored style. She's developing candy-themed apparel, household stuff, spa products and parties. Her concept is that girls, like her, have an inner child best expressed through their love of candy. The Times wonders "whether Ms. Lauren's business will do for candy couture what her father has done for cashmere..." And all I have to say is, candy couture? Who knew?

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Filed under: Business, Trends, Newspapers, Stores & Shopping, Ingredients, New Products

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