"DoubleDownSandwich" news and stories

Oh, America. You just couldn't resist, could you?

KFC, home of the now-legendary Double Down sandwich, is proudly trumpeting the news: The eye-popping tower of bacon and cheese surrounded by chicken filets (no bun) is about to sell its 10 millionth sandwich. And to celebrate, they're going to extend its run.

"This truly an example of popular demand," says Javier Benito, executive vice president of marketing and food innovation for KFC. "Our plans were to feature the product only through May 23, but millions of Double Down fans have spoken and we won't disappoint them. You'll continue to be able to get the Double Down at KFC this summer."

Ten million. Well, perhaps it couldn't be helped. The fried chicken chain got a huge burst of free marketing when news outlets heard about the breadless sandwich. If you didn't see the ads, you read the scathing commentary. And to parrot a cliché, there's no such thing as bad publicity. The Double Down has become a cultural touchstone – look online for proof. Twitter feeds are full of people marking their first encounters with the sandwich, and videos of people eating it are all over You Tube. "We've really never seen anything like it," says Benito.