"DietCoke" news and stories

Last night, while watching the Oscars (I was a little bummed that Viola Davis didn't win for her performance in Doubt, she was spectacularly good in that role), I was taken aback by the sight of Tom Colicchio in a commercial for Diet Coke. I've come to accept the bizarre product placements on Top Chef, but somehow, I always looked at Colicchio as a celebrity chef who was above shilling for vast corporations.

In the commercial, Colicchio walks through a fancy restaurant that is serving all manner of convolution appetizers and entrees, while his voiceover advocates for simple good taste. The whole thing culminates with him drinking an ungarnished glass of Diet Coke. It's a good message (the one about simplicity), but the whole thing leaves me feeling dirty and a little disappointed.

What do the rest of you think about the commercial?

Have you seen the label for Diet Coke Plus? Check that out to the right -- the soft drink claims that it's "Diet Coke with VITAMINS & MINERALS"! That means that Diet Coke is finally healthy, right? Not quite.

The Wall Street Journal reports that the FDA has sent Coca-Cola Co. a warning letter stating that the beverage doesn't contain enough vitamins and minerals to be considered "plus." That word is, apparently, reserved for the foods that have at least "10% more of the reference daily intake or daily reference value of a nutrient than a similar product." And they also note that it's not quite kosher to try and make a carbonated beverage fortified.

Coke has no plans to change their label, and the FDA is waiting for them to "take prompt action to correct these violations." So, it should be an exciting little war come the New Year.

So. Diet Coke kills sperm on contact. We thought you should know.

We feel sort of shocked, and also sort of remarkably unshocked.

Scientist Deborah Anderson and her team have been awarded one of this year's Ig Nobel Awards from Improbable Research for their work on both Coca Cola Classic and Diet Coke's contraceptive qualities.

Will this knowledge ever come in handy? Well, with a desperate situation and a little yoga, anything is possible. Never say never, right? Okay, yeah, maybe this once.

Other things we bet kill sperm: Jagermeister, Ramen Noodle broth, Tang, and everything at Taco Bell.

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Have you heard about that science experiment where you drop a Mentos in a bottle of Diet Coke? The soda is supposed to explode into a fountain of cola.

This experiment was taken to greater heights this week in Leuvan, Belgium. 1,500 students simultaneously created the fountains in an attempt to break the previous record for the event. I have no idea what the previous record was, but I hope these kids broke it. With the mess they made, they deserve it.

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Seems like Coca-Cola is coming full circle some 120 years after its invention by druggist John Stith Pemberton.

Well, sort of.

Yesterday the soft-drink giant unveiled the Coca-Cola Research Center for Chinese Medicine in Beijing.

Coca-Cola has set up a lab to experiment with new Chinese herbal flavors for Coke and other beverage products. It's the first international company to open such a facility at the China Academy of Chinese Medical Sciences. Coca-Cola plans to have its researchers develop beverages using Chinese herbal ingredients and formulas.

A Coca-Cola spokesperson had this to say "This collaboration will ultimately help us bring the insights and benefits of traditional Chinese medicine to consumers all over the world." And it should probably give them a bit more cred than Vitamin Water. Though to be frank, I'm not quite sure I'm ready for Diet Coke with ginseng.

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