Photo: Silver Restaurant
When we heard that David Rockwell was designing Silver, the restaurant in Park City, Utah, where all the celebs will be partying at the Sundance Festival, we wondered what the group famed for restaurants like Adour Alain Ducasse DC and public spaces such as the Marketplace JFK Airport's Jet Blue terminal, would imagine for a former silver-mining-company headquarters. And while we were at it, we asked David Mexico, of The Rockwell Group, about the secrets of the design-firm's success. (Click here for more about Silver and the Sundance Festival.)
Slashfood: What is it about your design sensibility that makes your restaurants so celebrity-friendly and inviting?
David Mexico: When we design a restaurant, we always think of some of the touchstones of set design (another passion of mine) to draw guests in: entrance, choreography, lighting, storytelling, and procession. We spend a lot of time studying which materials, textures, and motifs that we should bring into the space to engage all the senses, and to create an extraordinary celebratory dining experience.