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Mommy-Blogger Backlash Over HFCS

Photos: Corbis

Controversy is brewing this month in the mommy blogosphere over high-fructose corn syrup, after the website Mom Central, a marketing consulting group that arranges blog tours, launched a campaign on behalf of the Corn Refiners Association (CRA). Mom bloggers were lured by $50 gift cards and the opportunity to participate in a webinar led by paid consultants in exchange for creating HFCS-focused content that reflected typical CRA talking points. Mom Central's own website published plenty of pro-HFCS content as well.
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Filed under: On the Blogs, Food Politics

FDA rules that high fructose corn syrup is natural

About three years ago, my wife and I decided to stop eating high fructose corn syrup. At the time, it seemed like a minor step; however, looking back, I realize that, in that one moment, I transformed from a regular consumer into an insane health freak. While cutting out any type of food is a major step, HFCS was particularly difficult. Unlike meat, cheese, peanuts, or any of the other easily-detectable foods that people cut out of their diets, HFCS lurks in literally thousands of foods. Within a few days of quitting, I found myself obsessively reading labels and cutting out dozens of other foods that I had always taken for granted. I suddenly became one of those people, the ones who read the ingredients on blister packs of preserves at the diner, then sigh and eat their toast with just butter.

I don't mean to make it look like cutting out HFCS has been nothing but misery. In the months following our decision, my wife and I lost a lot of weight, discovered tons of new foods, and ended up enjoying the opportunity to reconsider our diet. While I'm sure that cutting out HFCS isn't responsible for all the health benefits that we experienced at that time, it seems more than coincidental that my nasty headaches went away, we' started getting sick a lot less, and we stopped experiencing major energy crashes. Nowadays, I occasionally notice a stale taste in foods when I eat out, generally followed by extreme sleepiness about an hour later. While I haven't done a double-blind taste test, trial and error has convinced me that HFCS is the culprit.

Recently, the Corn Refiners Association announced that they are launching a $30 million advertising campaign that is aimed at convincing consumers that HFCS is a natural compound, fundamentally the same as honey. Of course, unlike honey, HFCS is the product of a complex, chemical-intensive refining process that takes place in an industrial setting, but why quibble? Strangely, the FDA has agreed with them. Unfortunately, rather than convince me that HFCS is all-natural, the FDA's stance has made me seriously question the integrity of the federal government when it comes to food purity.
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Filed under: Science, Business, Health & Medical, Food News

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