Fast food is known for being cheap, but there has been and effort on the part of the fast food companies in recent years to make the term "cheap" evoke the idea that the food is just inexpensive, not necessarily of poor quality. Whether or not this is true is a matter of personal preference, but the Carl's Jr. executives decided to hammer their point home with a new ad acampain that is trying to put their $6 Burger on a par with, say, foie gras and kobe beef. In the commercial, the owners of the NBA's Sacramento Kings and the Palms Casino Resort, Joe, Gavin, George Jr. and Phil Maloof (net worth = $ billion), chow down on Carl's Jr. $6 burgers and wash them down with a $5,994 bottle of Petrus '82 Pomerol wine.
The commercial first aired last week and the unusually luxe combo meal is actually on the room service menu at The Palms.
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