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Starbucks has been pretty successful in selling Japan on java. The coffee colussus opened its first Japanese shop 10 years ago and now has some 700 units. Now another American behemoth is giving the Seattle-based company a run for its money. McDonald's, which already has a substantial presence in the land of the rising sun, now plans to help the Japanese rise and shine with a new coffee shop concept it's launching at the end of next month.The McCafe is the burger behemoth's first entry into buzzing world of coffee shops. Yesterday Mickey D's Japanese arm announced plans to open 15 McCafes in the Tokyo area on August 29. The hook behind the concept lies in offering lower priced beverages in an effort to draw customers, particularly families. If any bigwigs from McDonald's Japan are reading this allow me to suggest offering a drink called the McMatchaccino at Tokyo's McCafes.
