"Clif Bar" news and stories
Between energy bars, sports gel, and even kids' granola bars, the Clif family has sure made a name for itself. So now that they've conquered the sports food arena, why not go for something a little more...laid-back?
Clif Bar's owners, Gary Erickson and Kit Crawford, fueled by motivation, entrepreneurial spirit, and probably a few bites of Maple Nut-flavored Clif bar, are now pouring their energy into wine. The Clif Bar Family Winery focuses on sustainably-farmed and organic grapes, and the collection includes a white and red both named "The Climber," as well as a zinfandel, a syrah, and others.
Energy bar to wine might not be the most obvious transition, but since they opened up shop in 2004, things seem to be going just swimmingly for the Clif Bar family.
Filed under: Drink Recipes
Snack bars are the new granola bars. This isn’t really a news flash, but I certainly never thought of them this way. They were, by and large, previously marketed as energy bars, designed to deliver an extra dose of calories to hard-working athletes or as meal replacements for busy people. Many people don’t use these as meal replacements, though, and eat two or three a day as snacks, hence the new "snack bar" designation. Though most of the bars have 200-250 calories and less than 6 grams of fat, some can have more than 10 grams of fat and over 300 calories. Eating two or three of these adds up – and quickly.
This month, EatingWell magazine rounded up some of the best snack bar options, based on the following criteria: 225 calories or less and less than 3 grams of saturated fat, as well as at least 5 grams of protein and 3 grams of fiber. The goal was to find something worth eating nutritionally as a snack and was filling enough to hold you over until your next meal.