How can you tell when a celebrity is doing something just for the money? It is easy when they don't even attempt to conceal the fact that they dislike the product that bears their name. Gordon Ramsay, for example, doesn't seem to think that his new line of chocolates, called Just Desserts, are anything special. He said "I don't think you are going to be blown away at £3.99-odd for a box."

While it is true that price can be an indicator of quality, shouldn't Ramsey have tried to get the product to be a really superior one for its price range? A random chocolate from a relatively inexpensive box obviously wouldn't stand up to a single, carefully-crafted truffle that costs as much as that whole box, but with an endorsement from Ramsay, consumers are at least expecting to get something worth what they paid.

The chocolates, if you are interested, are available in the UK at various major retailers, including Sainsbury's.

Before we go any further, I have a confession to make. I like my local Applebee's, but not for the food. I've been there hundreds of times, yet I can count the number of meals I've eaten there on one hand. With the sole exception of the burger, I usually regret ordering anything there.

The real reason I go is simple: there are hardly any watering holes in Rego Park, Queens. Lest any of my fellow Slashfoodies, or God forbid my legions of fans, think me anything less than hip for bending my elbow at a chain restaurant, please be aware that such celebs as Joey Ramone's mother have been known to eat at the very same place. Really, it's true she hails from nearby Forest Hills.

So it certainly wasn't the Huge Flavor campaign involving Food Network star Tyler Florence that drew me to Applebee's last month. Although I must admit that that hearing that two dear friends of mine had sampled some items from the new menu sparked a torrent of conflicting emotions: sympathy, jealousy, Schadenfreude, and a sense of professional envy. Hovering above all of this was a lingering dread, since as a fellow gourmand and food writer I knew I would have to take one for the team.

No, the rotund New Orleans-inflected celebrity chef will not be rocketing beyond the earth's atmosphere, but his food will.

Next week astronauts on the International Space Station will dine on a menu that Lagasse began crafting more than 18 months ago. The chef will chat with the astronauts next Thursday as they chow down on Mardi Gras Jambalaya, kicked up mashed potatoes with bacon, green beans with garlic, rice pudding, and mixed fruit. UPI's press release notes without a hint of irony that Lagasse is the first star chef to develop recipes served in outer space. It seems that's not entirely true. Alain Ducasse, one of haute cuisine's most successful chefs, has been working with the European Space Agency to give astronauts a taste of fine dining.

Perhaps we can look forward to freeze-dried meals from chefs coming to science museums sometime in the future. God knows they have to be better than Astronaut Ice Cream.