"CarlsJrChickenParmesanSandwich" news and stories
Fuggedaboudit: Carl's Jr. Stops Mob Ad Campaign
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Fast-food chain Carl's Jr. has stopped the ad campaign for its Chicken Parmesan Sandwich after Italian-American groups complained about the mafia-themed commercials.
The California Italian-American Task Force and the National Italian-American Federation praised Carl's Jr.'s parent company CKE for its decision not to buy more TV slots for the ads, which feature mobster and garbage man characters that critics said showed negative Italian-American stereotypes, Nation's Restaurant News reports.
In the ad, a man sits in his car eating the Carl's Jr. Chicken Parmesan Sandwich as marinara sauce drips out of his mouth and down his shirt. When two mafia goons approach the car, the man plays dead. Fooled by the sauce dotting his shirt like blood, they leave him alive assuming someone else killed him before they arrived.
"NIAF was pleased to see the positive steps taken by Carl's Jr. Restaurant to remove negative, inaccurate and unfair characterizations in their recent commercial advertisements," Jeff Capaccio, the group's regional vice president for the Far West, told the paper. "These advertisements only fuel further incorrect assumptions about an entire ethnic group."
Filed under: Business, Television/Film, Food News, Fast Food
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