Starbucks 'Trenta': How The New Size Compares To Your Stomach
Famous Death Row Last Meals
Right now, anything organic is hot in the food industry. That's one reason that soup making giant Campbell's Soup Company bought the Wolfgang Puck line of organic soups from Country Gourmet Foods. In addition to purchasing the soup line for an "undisclosed sum," Campbell's Soup had to negotiate a licensing agreement with Wolfgang Puck Worldwide to keep using Puck's image on the soup.
Campbell's Soup may have made forays into the organic or natural market with a few products, but according to Advertising Age the brand is really hoping that the Wolfgang Puck line will add some prestige, not to mention get their foot in the door at Whole Foods.
How do you feel about Campbell's Soup owning the Wolfgang Puck line? Do you think they are unfairly buying their way into the organic market, or is this an acceptable tactic?
