"BurgerKingFranchises" news and stories

Burger King franchisees are fighting to have it their way.

The suit, filed against Burger King by the National Franchise Association, comes after Burger King required all franchisees to sell its double cheeseburger for $1. The suit, which represents 80 percent of all Burger King franchise owners in America, alleges that the Whopper chain doesn't have the power to set price ceilings on choice menu items.

The saga started back in July when we reported franchisees turned down an initial plan to sell the double cheeseburgers for a buck due to worries that another $1 offering could cause more customers to trade down from higher-priced menu items.