As a kid Rice Krispies was one of my favorite cereals largely due to its onomatopoeic spokescharacters: Snap, Crackle and Pop. As for flavor, I never though it was all that great, but I was always fascinated by this musical cereal. It was a treat to pour the milk over the little bits of crisped rice and sit back and enjoy the show.Apparently Kellogg's thought that kids in the '80s needed a little more stimulation than the percussive trio provided and released a promotional record with catchy tunes covering musical styles ranging from gospel to New Wave. This bizarre excercise in branding starts out with a rollicking gospel number that includes the lyrics, "Waking up, waking up, you and me waking up to that Snap, crackle, pop. We've got the whole wide world waking up waking up." There's also a country tune that features a twangy voiced guy singing, "You see it's downright fun to pour the milk on top to put snap, crackle, pop into your morning."
It's worth going to WFMU's Beware the Blog, to check out the wacky tunes. The last tune is a pitch-perfect New Wave rocker. I can't remember the last time I laughed so hard at breakfast cereal.
[via BoingBoing]
A new marketing code is being created in Australia. It may go as far as
banning celebrity spokespeople and removing toys from kids' meals. This would make Australia the first western
country to impose such measures.
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