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Bolivians call for Coca-Cola to eliminate 'Coca'

Bolivian coca growers are urging the Coca-Cola Co. to eliminate the word "Coca" from the name of its popular soft drink because of the leaf's importance in that Andean nation's culture.

A commission representing the coca industry passed a resolution earlier this week urging the Atlanta-based soft-drink giant to strike "coca" from its name and asking the U.N. to decriminalize coca leaf. The resolution demands "international companies that include in their commercial name the name of coca (example: Coca Cola) refrain from using the name of the sacred leaf in their products." Bolivia's coca farmers have yet to weigh in on the controversial energy drink Cocaine.

For its part, Coca-Cola said that its trademark is protected by Bolivian law. The company also repeated past denials that the soda has ever used cocaine as an ingredient.

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Filed under: Business, Drink Recipes

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