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New from Jelly Belly -- the company that got Ronald Reagan through all those cabinet meetings during the Iran-Contra affair -- is the sweet tooth's answer to Gatorade: Sport Beans. The company has been sponsoring a professional bike racing team for the last few years, and working with those athletes, Jelly Belly has developed a jelly bean that's certifiably good for you. It's fortified with electrolytes, carbohydrates and Vitamins B and C.
The idea, apparently, is to provide athletes an alternative to the nutrition products that bike racers and other endurance types use: sports drinks, like Gatorade, which are sticky; and energy gels, like Gu, which seem just plain gross.
A cool idea, to be sure. But when is somebody going to make an athletic version of Snickers?
