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Big on the pig!

Whenever I  visit my boyfriend's parents in South Carolina, I 'm amazed by Southerners' allegiance to the Memphis-based grocery store, Piggly Wiggly. Known simply as "The Pig" by all (as in "We're out of milk and onions. Looks like I need to go to the Pig!"), Piggly Wiggly's status in the South cannot be overstated.

I mean, when you see adults wearing a tee-shirt that reads "I'm Big on the Pig," you know that it's more than just low prices and convenient parking that's bringing them in.

Leave it to the New York Times Magazine's food writers Matt and Ted Lee to bring us Piggly Wiggly -- no matter where we live -- via Boiled Peanuts, their Southern food products site.

  • Magnets are 5 for $7.25.
  • "I'm Big on the Pig" t-shirts are $19.50.
  • "I'm Big on the Pig" bumper stickers are $2.

Free Memphis street cred with every purchase!

Filed under: Food Oddities, Food Gadgets

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