"BeerSales" news and stories

Supermarkets and offices are going all out to grab a slice of the estimated £1.25 billion World Cup beer market.

There are innumerable money saving deals on all major beer and lager brands in Tesco, Asda Wal-Mart, Sainsburys and Morrison's, sparking a price war that the retailers hope will encourage consumers to stay away from pubs and drink at home. There has also been a marked uplift in wide-screen and high-definition TVs.

The country's second largest grocer Asda is offering a 20-can pack of Stella Artois, Carlsberg, Fosters, Kronenbourg or Budweiser for £9.98, a discount of £4 on the usual retail price. Two packs are even cheaper at £16, with each can costing just 40p each.

In another World Cup tie-in, Asda has launched a range of World Cup crisps, debuting flavors like French Garlic Frogs' Legs, German Sausage, British Vindaloo and Brazilian Salsa to capture fans' attention.

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The first English match of the World Cup apparently brought a mad panic to the shops before an eerily quiet couple of hours while the (frankly, lackluster) game was played.

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