The new movie "Beer Wars" was shown last night to an extremely sympathetic audience at Brooklyn's bar-cum-music venue Bell House.
How can one be "sympathetic" to, um, beer? Well, in this very straightforward good guy versus bad guy documentary, the Big Three (Miller, Coors and Anheuser-Busch/InBev) are set up as the Goliath to the microbrewers' David, including Dogfish Head's charming Sam Calagione.
Of course, the Big Three are now just the Big Two, but that small detail didn't stop this Brooklyn audience from engaging in a rowdy shout-down over the course of the film -- a distinctly one-sided vehicle with a chipper bespectacled narrator. Vintage ads and interviews with "Bad Beer" millionaires in polished boardrooms are interspersed with folksy, homey interviews with Calagione and Rhonda Kallman, the woman behind caffeinated brew MoonShot. Various microbreweries also snagged cameos. (Pennsylvania's Yuengling received rousing cheers).
The most telling parts of the film came when the camera zoomed into the refrigerated aisle of grocery stores and placed big red boxes around beers clearly dear to audience members' hearts. It was with a collective gasp that suds-lovers realized their beloved Stella was connected to Anheuser-Busch.
So did the film's message hit home?
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