"BacardiB-live" news and stories

Bacardi B-Live will be Bacardi rum's online and mobile phone radio station.

Using a downloadable player, avalable from the website, the internet version will offer dance music from around the world. The mobile phone version allows users to listen direct on their phone. The service will "strengthen our association with music by creating more opportunities for us to connect with our target adult consumer in a way that reflects our brand values" according to the global brand director.