"BabyBackRibs" news and stories

Chili's, Photo: TheTruthAbout..., Flickr.

Just when you finally got that jingle out of your head. ...

Chili's Grill & Bar is reviving the old "I Want My Baby Back" ad campaign in an attempt to revive the chain's declining sales over the past year.

Along with the return of the deep-voiced chorus, the restaurant is emphasizing the "Welcome to Chili's!" front-door greeting by staff and changing the way it prepares its burgers and ribs. Rather than using the old mesquite flavoring, the ribs will be slow-smoked over pecan woodchips and the previously pre-formed hamburger patties will be hand-pressed on site. The ribs will be the same price, but the burgers will cost slightly more.

"In conjunction with bringing these new ribs and burgers in, we thought it would be appropriate to bring back the jingle." Danielle Smith, a Brinker International Inc. spokeswoman, told Slashfood. "To get the fans interested again because the jingle is iconic."