"BK Joe" news and stories

Something new is brewing at Burger King's nationwide.

Starting this summer, the flame-broiled fast food restaurant will roll-out Starbucks Corp.'s Seattle's Best Coffee to more than 7,000 U.S. restaurants.

The new pick-me-up offering sends Burger King's own five-year-old coffee brand, BK Joe, into retirement after disappointing sales. John Schaufelberger, senior vice president of Burger King's global product marketing and innovation, told The Associated Press that the cup o' Joe revamp is part of a continued effort to improve its breakfast business -- citing the morning menu as one of their "top strategic priorities."