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As if it weren't hard enough to dissuade your children from billboards and television ads touting fast food, a new tactic has entered the ad world. Fast food chains in Australia have begun emailing free-food vouchers to kids under 12. But could it happen here?
This "direct mail" marketing campaign from Australia-based chains Hungry Jack and Taco Bill strategically bypasses parents with an online "Kids Club," where children can register to receive "free meals on their birthdays, vouchers for free ice cream" and finger puppets, reports The Daily Telegraph. And you'd better believe health organizations went after them.
Under the umbrella of The Obesity Policy Coalition, the prosecuting organizations include: The World Health Organization, Diabetes Australia, VicHealth and Cancer Council of Victoria. But when they called on the Federal Government "to amend the Privacy Act to outlaw direct mail advertising to children," the Feds said children were already protected by spam laws, reports the Telegraph.
Jane Martin, the coalition's senior public officer, believes no such thing. And, really, if that were true, wouldn't the chains stop sending the mail?