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| A bulk order of Louisiana crawfish. Photo: nola.agent, Flickr |
Louisiana crawfish advocates have finally discovered -- after years of unsuccessfully appealing to economic interests -- that the quickest way to consumers' hearts is actually via their (unsettled) stomachs.
The state legislature this year enacted a law requiring restaurant owners to disclose whether their crawfish is Louisiana-raised. Bill sponsor Fred H. Mills, Jr. -- a pharmacist whose district includes Breaux Bridge, better known to Cajun gourmands as the "Crawfish Capital of the World" -- credits the law's passage to a major tactical shift.
"Everyone was upset that Chinese seafood was being disguised as Louisiana seafood, but the law just never could get any legs to it," Mills says. "The difference this time was we didn't talk about commerce. We talked about public safety."
The campaign against imported crawfish, after the jump.
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