Anheuser- Busch is really trying to get into the growing craft beer market. In order to do that, the biggest beer company in the US is spinning off the Michelob division into its own company. The move is supposed to allow the new Michelob Brewing Company more creativity as well as a mantle of authenticity. It apparently started last year when Michelob came out with a lager. The new company already has several new beers in the works, such as a porter and an AmberBoch scheduled to come out later this year. They'll also introduce seasonal beers.
I personally wouldn't drink any beer with a big name on the label, but I know I'm in the minority. I say, more power to the new Michelob company. Maybe it'll help those who don't mind a big name on the label get more comfortable with craft beers.
