Photo: John A. Dryzga, Flickr
Happy American Beer Week!
It's a pretty universal fact: Americans love their beer. (Even Heineken acknowledged -- or, more accurately, poked fun at -- the American male's penchant for the quaff in a 2008 "Walk in Fridge" commercial.) Another general given is the colder the state, the higher the beer consumption, which, in a 2009 survey conducted by the Beer Institute, was dominated by Montana, with a whopping 43.7 gallons consumed annually by legal drinkers -- which works out to about 2 cups daily.
In the midst of the prolonged recession, American beer consumption has also been impacted: The 2009 beer market sales may have declined 2.2 percent, but at-home brewing is on the rise, growing 12 percent in volume in the first half of 2010 alone, according to the Brewers Association. For all the info you need on starting your own home brewing venture, refer to homebrewing.org -- or, if more interested in consuming the drink then creating it, just pop open a cold one from your fridge.
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I used to be one of those guys that didn't drink domestic beers. Well, in my teen years I drank pretty much whatever they were serving at the party (disclaimer: don't drink - and stay in school!), but in my 20s I tried to drink nothing but Red Stripe, Corona, maybe a Heineken here and there. But then something happened and I started drinking American beers more and more. Maybe it was because I tried a few beyond Bud and liked them or maybe they actually got better in the 90s, but now I drink Sam Adams and Sierra Nevada a lot, and some blonde ales. When I drink beer, that is, which isn't often (I'm more of a wine and cocktail guy now).
As many Slashfood readers must know by now, I truly love a good
Budweiser is official beer of World Cup, the most internationally watched sporting event in the world.
They bought the rights for the 2002 and 2006 games for about $80 million in 1998 - before they knew where those games
were to be hosted. The problem is that this year's World Cup is hosted by Germany and Germans don't like Budweiser.











