Amazon.com, the Seattle-based juggernaut that revolutionized the way America buys everything from books and CDs to Le Creuset cookware is at it again. This time around it's set its sights on fresh foods. Last week it announced that it will begin selling farm-fresh produce and meat online. True to form, one of the products on offer is a loss-leader: a 5-ounce steak for $1.99.
Lest you wake up tomorrow morning in Peoria thinking that this new service is available everywhere and log on to Amazon to order a dozen eggs, allow me to clarify. The new service, dubbed Amazonfresh, is a pilot program that, for now, is only available on Seattle's Mercer Island.
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