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Tom Colicchio Promotes Diet Coke During Oscars


Last night, while watching the Oscars (I was a little bummed that Viola Davis didn't win for her performance in Doubt, she was spectacularly good in that role), I was taken aback by the sight of Tom Colicchio in a commercial for Diet Coke. I've come to accept the bizarre product placements on Top Chef, but somehow, I always looked at Colicchio as a celebrity chef who was above shilling for vast corporations.

In the commercial, Colicchio walks through a fancy restaurant that is serving all manner of convolution appetizers and entrees, while his voiceover advocates for simple good taste. The whole thing culminates with him drinking an ungarnished glass of Diet Coke. It's a good message (the one about simplicity), but the whole thing leaves me feeling dirty and a little disappointed.

What do the rest of you think about the commercial?

Filed under: Celebrities

Martha Stewart Academy Awards Party

endiveNever one to let a minor entertaining opportunity slink by un-feted, The Martha has thrown together a list of 55 snack foods for your Academy Award's party this Sunday (you ARE having an Academy Awards party, right?). Highlights include Baked Artichoke Dip with Winter Crudites, Chicken Liver Pate with Sauteed Maple Syrup Apples (mmmm!), Toasted Brioche Rounds with Creme Fraiche and Caviar, Endive Boats with Marinated Vegetables, Mushroom Polenta Diamonds, and Ham and Gruyere Thumbprints.

Oh yes, and then there are eleven different popcorn and snack recipes, from chili-lime popcorn to olive oil Chex mix, and nine different couch-friendly desserts.

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