"7-eleven" news and stories

This week, convenience-store chain 7-Eleven announced it would begin carrying its own budget brand of beers, dubbed Game Day. The news made me do a double take, nearly causing me spit out the sublimely hoppy Stone IPA I was drinking. Was 7-Eleven angling to be my low-cost craft-beer salvation?

Mmm...not exactly. As expected, the decision was driven less by a desire to sell great brews than the bottom line. Beer purchases in convenience stores dipped 4 percent last year, according to research group SymphonyIRI -- nearly double domestic beer sales' 2.2 percent decline.

But the silver lining is that purchases of sub-premium beers (Keystone Light, Natural Light) actually ticked up. Customers haven't stopped drinking. They just want to pay less for a buzz.

Sometimes this gambit pays off, such as the medal-winning Mission Street pale ales and IPAs that California's Firestone Walker brews for Trader Joe's. But brand-wise, Trader Joe's sits on a slightly more elevated plane than a convenience store selling unnaturally glistening, endlessly rotating hot dogs.


Would you buy budget beer from 7-Eleven? Spill it in the comments.

Each Thursday, we round up a selection of scrumptious links from our friends over at YumSugar. Here's what they've got cooking this week:

Food Network releases its 2010 schedule, which includes pathetic chefs and more screwball Brian Boitano.

Move over, Two Buck Chuck; 7-Eleven is bringing the wine game.

Momofuku's David Chang chats about TV, culinary trends and how In-N-Out Burger is better than Taylor's Automatic Refresher in San Francisco.

Is the freneticism of Thanksgiving a good thing, or does it make you run for the hills -- you decide?

When devising your Thanksgiving menu, don't leave sides out in the cold -- invite Caramelized Onion Cranberry Sauce to the table.

Put your stomach where your mouth is -- grub on bugs!

And for dessert, try The World's Best Apple Pie.

Look out Two-Buck Chuck. The home of the Slurpee and the Big Gulp is launching a line of value-priced wines targeting consumers looking for a boozy bargain during these tough economic times.

7-Eleven plans to sell a $3.99 Cabernet Sauvignon and a Chardonnay under the proprietary "Yosemite Road" label at its stores in the United States and Japan.

"The consumer is really pinched as far as discretionary income," Kevin Elliott, senior vice president of merchandising and logistics of Dallas-based 7-Eleven, Inc., told the Associated Press. "We're seeing a lot of success in products that really resonate on a value basis."

Hot Food Display, Photo provided by 7-Eleven.

7-Eleven is taking a "big gulp" out of the fast food industry. The convenience store will sell pizza and chicken tenders in 1,400 stores nationwide to offset lagging tobacco sales.

The new hot food program offers items such as whole or by-the-slice four-cheese and pepperoni pizza; chicken tenders; sausage, egg and cheese breakfast quesadillas; hash brown potatoes and three flavors of chicken wings.

The chain will be able to serve the pizzas using high-speed TurboChef ovens, which combine radiant heat, microwave and convection cooking methods to cook foods 12 times faster than the standard oven, the company says.

Margaret Chabris, a spokeswoman for 7-Eleven, told Slashfood Friday that each oven is equipped with a credit-card sized card that automatically programs the method and the cooking time for the various menu items. The ovens cook a 7-Eleven pizza in 90 seconds and the wings in 3 minutes.

Today, 7.11.08, 7-Eleven locations will celebrate the company's 81st birthday by handing out free slurpees!

When I was in high school, I served as Editor-at-Large for my school's super intense newspaper, The Black & White. We'd publish about every two weeks, and spend every Tuesday and Wednesday of those weeks holed up in our cozy office until 10 p.m., when we'd pack up the school's computers (I'm not sure if our adviser knew that we did this) and take them to our houses to continue working for the rest of the night.

On the way home, we'd stop by 7-Eleven for late-night snacks. My one friend would always fill up a double-gulp of Code Red, and the rest of us would stock up on Slurpees and Swedish Fish. I can't drink one without remembering how cool we thought we were, zipping around in our parents cars at 10 p.m. on a school night, sipping slurpees.

In honor of the memory I'm going to swing by a 7-Eleven today for a Coke-flavored one. What flavor will you be getting?

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