Look out Two-Buck Chuck. The home of the Slurpee and the Big Gulp is launching a line of value-priced wines targeting consumers looking for a boozy bargain during these tough economic times.
7-Eleven plans to sell a $3.99 Cabernet Sauvignon and a Chardonnay under the proprietary "Yosemite Road" label at its stores in the United States and Japan.
"The consumer is really pinched as far as discretionary income," Kevin Elliott, senior vice president of merchandising and logistics of Dallas-based 7-Eleven, Inc., told the Associated Press. "We're seeing a lot of success in products that really resonate on a value basis."
7-Eleven is taking a "big gulp" out of the fast food industry. The convenience store will sell pizza and chicken tenders in 1,400 stores nationwide to offset lagging tobacco sales.
The new hot food program offers items such as whole or by-the-slice four-cheese and pepperoni pizza; chicken tenders; sausage, egg and cheese breakfast quesadillas; hash brown potatoes and three flavors of chicken wings.
The chain will be able to serve the pizzas using high-speed TurboChef ovens, which combine radiant heat, microwave and convection cooking methods to cook foods 12 times faster than the standard oven, the company says.
Margaret Chabris, a spokeswoman for 7-Eleven, told Slashfood Friday that each oven is equipped with a credit-card sized card that automatically programs the method and the cooking time for the various menu items. The ovens cook a 7-Eleven pizza in 90 seconds and the wings in 3 minutes.
The controversial energy drink, Cocaine, has been banned by 7-Eleven convenience stores, after the company received numerous complaints from parents about the drink. The drug-like effects promised to teens by a drink named after a drug crossed the line with them, especially considering that the beverage is marketed to teens. A spokeswoman said "the product's name promotes an image which we didn't want to be associated with." And 7-Eleven isn't the only company that feels this way. Many other stores in Chicago and New York have pulled the drink from shelves.
Representatives from the drink company said that "the company wasn't glorifying an illegal drug" - even though it seems that way to just about everyone. They also say that Cocaine will be available through Amazon soon, so teens in areas that don't sell it can get their fix that way.
More and more stores are stocking the shelves with private label goods. This is especially evident in grocery stores, but it is spreading to convenience stores, as well. 7-Eleven has just introduced its own "Big Gulp" brand of sodas and candy bars, all marketed as "value priced" alternatives to major brands. The soda is sold in 2L bottles and comes in five flavors: cola, root beet, lemon lime, orange and cranberry-raspberry. The first four will clearly compete with national brands, but the cran-raspberry might be positioned to compete with juice drinks, despite the fact that it is carbonated. The chocolate bars will be available in milk chocolate and in dark chocolate with rice crisps. The company is also planning 20-oz bottled drinks and energy/sports drinks in the near future.
7-Eleven stores are releasing a new sandwich this week
- the P'EatZZa sandwich. This crazy hybrid is a cross between pizza and a deli sandwich. The sandwiches, which come in
two flavors with a third to be released in May, are flat breads stuffed with deli meats and other fillings and topped
with a combination of baked-in pizza sauce and cheese. They are served as pie wedges that can be eaten with a fork and
knife or by hand, but the driving force behind the concept is that is is pizza (with extra meats) that is not meant to
be served hot. No need for heat means that customers can be in and out quicker and the sandwiches are easier to store.
The flavors are turkey and pepperoni on pepperoni flat-bread with parmesan ranch spread and romaine lettuce; and ham
and salami on a cheddar flat-bread with red and yellow peppers, oil and vinegar dressing and romaine lettuce. They are
$3.69 each.
After seeing the huge response we had from all of you readers about McDonald's new premium coffee, it is no
surprise that others were curious about it as well as us here at Slashfood. USA Today decided to hold a taste test, pitting four widely
available coffees against each other. Included in the test were the new premium blends from Burger King and McDonald's,
as well as favorites from 7-11, Dunkin Donuts and Starbucks. Dunkin Donuts is the least available variety of coffee, as
there are very few store locations on the west coast, but the test was held in Manhattan where there appear to be plenty
of all of the above coffee-shop types.
According to the USA Today survey, as of the time I am writing
this, Starbucks was still the most popular based on readers' opinion. And they must have good taste, since Starbucks
also won the taste test. Out of possible scores of "5 slurps," Starbucks ranked at 4 1/2, while McDonald's
followed with 3 1/2 , Burger King with 2 1/2 and Dunkin Donuts and 7-11 with 2 slurps each. While Starbucks was
also the most expensive drink in the test, the "dead-serious brew with an intense bitter chocolate aroma, a silky
texture and a complex, fruity, almost wine-like flavor" made it worth it to the tasters. The other stores' coffees
had flavors that ranged from "watery" to having "tobacco notes."
The Slurpee is 40... and oh, the frozen cherry Coke memories. It probably won't surprise you much to learn that the Slurpee was an accident. As Slate recounts, sometime in the 1950s, a Kansas Dairy Queen owner named Omar Knedlik put some bottles of soda in the freezer to cool them quickly when his soda machine broke. The partially-frozen mixture was a hit, so Knedlik designed a machine that would be the precursor to the Slurpee. He sold it to 7-Eleven in 1965 and all the convenience store had to do was come up with a name and the first of the hundreds of flavors that would one day grace its cone-headed cups.