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Denny's rolls out new ads

For the first time in roughly two years, Denny's will start a new frenzy of television, radio, print and online ads that, according to Restaurant News Resource, are a bit of a departure from their previous style of advertising. The new ads will feature actors playing diners talking about what makes Denny's relevant or useful. In one ad, a man admits his preference to Denny's over his own wife, saying he may never go home again because Denny's gives him bacon and sausage. Another apparently features a young man talking about how he likes to hit up America's largest full-service restaurant chain after a night of clubbing. If anything, at least Denny's has come to terms with the fact that they're a late-night last resort. Anybody else miss Lenny's?

Filed under: Business, Chefs & Restaurants, Restaurants

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