This could possibly be the food toy of the century: Edible frozen pop-art instant gratification on a stick. Take the Zoku from your freezer (okay, this requires premeditation), pour in the juice or yogurt of choice, stare expectantly at if for about 8 minutes, then turn out popsicles worthy of Warhol.
Why put down close to 50 bucks for something you can make with a paper cup and an ice cream stick? Simple. Create layered pops, filled pops, designer pops in minutes. It's like a Play-doh Fun Factory for your freezer.
This is how it works: You freeze the Zoku itself overnight -- it works like the coolant-filled bowl of a ice-cream maker. Unlike an ice-cream maker which needs to keep the mixture moving or it'll ice up, here it "popsicalizes" in 7 to 9 minutes. It stays cold enough to do a second batch (I've succesfullt done three batches in a row, although that's freezing without a net).