We attended a product-tasting event yesterday afternoon in a three-story restaurant with wood-paneled walls and modern accents, where people were using the free wifi and enjoying complimentary manicures. Sounds fancy, eh? The restaurant, by the way, was a McDonald's. (And those manicures were exclusive to the event.)
This Golden Arches location -- one of five in New York featuring the modern renovation -- set the scene perfectly for an event at which McDonald's executives and representatives made it loudly known that they care about the quality of their ingredients, they are constantly innovating and they base many of their actions on customer feedback.
The products being unveiled included Angus Snack Wraps, McCafé Real Fruit Smoothies, and McCafé Frappés (which have been rolling out nationally for the past few months). On hand to chat about the products were McDonald's Director of Culinary Innovation, Chef Dan Coudreaut, and the Director of Product Innovation and Development, Danielle Paris.
The Angus Snack Wraps will launch in New York on June 14, and will go nationwide on August 10. They'll come in the same three varieties as their larger counterparts: Deluxe (lettuce, tomato, onions, pickles, American cheese, mayo, mustard); Bacon & Cheese (onions, pickles, American cheese, ketchup, mustard, a strip of bacon); and Mushroom & Swiss (sauteed mushrooms, Swiss cheese, mayo). Each flour tortilla wrap contains half an Angus patty and the various toppings.