In what we can only politely presume was a blatant Rambo reference, Wiley wore a bandage cloth wrapped around his head as he double-fisted bottles of flavored vodka and mixers in – where else? -- the Empire State Building's Empire Room. He used four ingredients in each cocktail (three is the minimum Guinness World Records requirement), including dozens of fresh fruit juices and several Monin Gourmet flavored syrups, as well as eight flavors of 360 Vodkas. That schizophrenic selection of ingredients may seem like unnecessary sensory overload, at least until you realize which two corporations were the event's sponsors. Hint: It wasn't an orange juice company.