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Meet The Team / Jason Best

Thieves Prey on Starbucks Customers


Starbucks has done just about everything it can to make you as comfortable as possible and to turn its ubiquitous coffee shops into your home away from home--but maybe it's made you too comfortable.

One important difference between your living room and your local Starbucks is (presumably) you don't have an army of strangers traipsing through your living room as your kick back with your iPad and your morning cup of coffee. It seems obvious enough, but apparently, according to the New York Times, it's a distinction that's increasingly lost on a number of people -- and they're losing their purses, wallets and laptops, too.
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Filed under: Coffee Shops, Chain Stores / Restaurants

Sugar Industry to Sue Over "Corn Sugar" Label

corn commercial commercialPhoto: YouTube


The battle over sweeteners just got a whole lot more bitter.

As the Associated Press reports, a group of sugar farmers and refiners, including big names like C&H Sugar, have filed suit against the makers of high-fructose corn syrup. Their beef? They want the corn industry to stop trying to hawk their souped-up sweetener as "corn sugar."

As the country has watched its collective waistline get bigger and a generation of kids turn into outsized roly-polys, perhaps no product has come to be as maligned as high-fructose corn syrup. Indeed, among certain members of the Bugaboo-stroller set, feeding your kids anything that contains the super sweetener might as well be the equivalent of letting them snack on crack.

Faced with an image crisis (American consumption of high-fructose corn syrup fell to a 20-year low last year), the corn industry went on the offense, running golden-hued ads of bucolic American farmscapes that essentially touted high-fructose corn syrup as nutritionally the same as sugar and asking the federal government for permission to market the stuff accordingly as "corn sugar."
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Government Wants Companies to Limit Marketing to Kids

Photo: Paul Sakuma / AP Photo


Is the federal government about to put Tony the Tiger out of a job?

In the face of a national epidemic of childhood obesity, a collection of federal agencies has been working for two years now to come up with a set of voluntary guidelines that would restrict what foods can be marketed to kids. Food companies and marketing groups rejected a set of proposed guidelines last year, and the government has repeatedly postponed releasing new ones.

But as the Associated Press reports, the feds may finally pull the trigger as soon as today. Apparently, the AP reporter got a sneak peek at the new guidelines and writes that "companies would be urged to only market foods to children ages 2 through 17 if they are low in fats, sugars and sodium and contain specified healthy ingredients."
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Filed under: Business, Food News

Chipotle Facing Natural Chicken Shortage


Ay, caramba! Chipotle is running low on natural chicken, particularly at its restaurants in Southern California, reports the Orange County Register. This is a pretty big deal. After all, the chain likes to tout that its ingredients are a cut above your average fast-food fare, and let's be honest: to a certain crowd, part of the appeal of Chipotle is the side dish of sanctimony you get to enjoy as you imagine the chicken that's now the star of your burrito clucking around some bucolic barnyard somewhere while its KFC-destined kin were shivering in a cage waiting for their next mega-dose of antibiotics.

A spokesman for Chipotle told the Register that the chain had experienced a "disruption" in its supply of naturally raised chicken but that it's working to resolve the problem. There was no explanation as to why, all of a sudden, naturally raised chickens are in short supply. Alas, apparently the country doesn't keep a strategic reserve of the cluckers like it does for oil.
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Filed under: Food News, Chain Stores / Restaurants

Can Virtual Reality Make Foods Taste Better?

Photo: YouTube


Call it the Keebler elf meets Bladerunner.

As MSNBC reports, researchers at the University of Tokyo in Japan have unveiled what is probably the coolest, wackiest and, hands down, most impractical high-tech diet contraption ever: "Meta Cookie."

Here's how it works: Users put on a ridiculously unwieldy virtual reality helmet that's outfitted with a camera, screen and seven pump-driven tubes filled with scented air. Then they reach for what is, in actuality, a dry and relatively tasteless cookie. But that's not what they see or smell. Instead, the helmet shows them, say, a delicious chocolate cookie, and the air-pump system gives them a whiff of cocoa beans.

Researchers say that the system regularly fools users into believing that they are eating a more delectable cookie than they really are, in part because the camera tracks the cookie as it gets closer to the user's mouth, allowing the system to adjust the sensory input.

It's obvious, though, that this is still in the development phase. Imagine peeking over your cubicle only to find your coworker salivating over an ordinary rice cake and outfitted to look like a creature from Aliens. Not only that, but it's clear the outsized gadget hasn't been through the marketing department yet.

"Enjoy augmented gustation with 'Meta Cookie'!" the promo video proclaims.

We'll give it a (virtual), yum!

Filed under: Food News

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