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Can ordering fast food get even faster? In a busy and increasingly impatient world, standing in line or waiting at the drive-thru may eventually be replaced by text-messaging food orders.
Starting today, 31 Subway franchises in Southern California are rolling out a three-to-four-month pilot program where with just a few finger taps, customers will be able to order menu items like the turkey breast and black forest ham sub.
Here's how it works: Participating Subway restaurants in Los Angeles, San Diego, Bakersfield and Santa Barbara will get text message orders and in less time than it takes Jared to do 20 ab crunches, an automatic confirmation message will be sent back to customers, letting them know how long it will take for their meal request to be ready. If all goes right, a customer can then pick up their order without waiting in line.