My first interview is with Mike Morton, the owner and founder of TeaFrog, founded in 2006 and based online out of Oakville, Ontario with distributors throughout Canada. I've spoken with Mike through reviewing many of his teas for the STeaP podcast since late 2007, and he was all too happy to answer a few questions about his company.
BRANDICE: Tell us a bit about starting your company.
MIKE: I have been a tea drinker for all of my life, and until about 4 years ago, the only tea I knew was Orange Pekoe Tetley Teabags. :) My daughter visited Japan in 2004 and the family that she stayed with sent back a gift package of good green tea. At the time I had no idea how to brew it, taste it, etc, and we could not even read the packaging because it was all in Japanese! We figured out how to make it eventually, and were surprised at how amazing it was compared to the teabag store bought that we had been drinking. As I started to research and explore tea, I grew a passion for finding good tea, and sharing what I knew with friends and family. As I grew evermore - lets say, *obsessed* with it, I started to notice that tea was getting more popular, but the outlets for different varieties and flavors for experimenting with were limited. I just naturally took what I knew about business from previous experience, paired it with a passion, and lo and behold, TeaFrog was born! :)