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The battle over sweeteners just got a whole lot more bitter.
As the Associated Press reports, a group of sugar farmers and refiners, including big names like C&H Sugar, have filed suit against the makers of high-fructose corn syrup. Their beef? They want the corn industry to stop trying to hawk their souped-up sweetener as "corn sugar."
As the country has watched its collective waistline get bigger and a generation of kids turn into outsized roly-polys, perhaps no product has come to be as maligned as high-fructose corn syrup. Indeed, among certain members of the Bugaboo-stroller set, feeding your kids anything that contains the super sweetener might as well be the equivalent of letting them snack on crack.
Faced with an image crisis (American consumption of high-fructose corn syrup fell to a 20-year low last year), the corn industry went on the offense, running golden-hued ads of bucolic American farmscapes that essentially touted high-fructose corn syrup as nutritionally the same as sugar and asking the federal government for permission to market the stuff accordingly as "corn sugar."
The Food and Drug Administration has yet to rule on the request, but the sugar industry isn't waiting around. It charges that corn processors are engaging in deceptive advertising that has unfairly damaged big sugar's bottom line.
"This suit is about false advertising, pure and simple," one sugar industry exec told the AP. "If consumers are concerned about your product, then you should improve it or explain its benefits, not try to deceive people about its name or distort scientific facts."
To which the president of the Corn Refiners Association essentially responded: "Sugar is sugar. High-fructose corn syrup and sugar are nutritionally and metabolically equivalent; experts have supported this claim. The name 'corn sugar' more accurately describes this sweetener and helps clarify food products labeling."
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4-29-2011 @8:03PM Joe Erie said... Time and time again studies have proven that high fructose corn syrup is metabolized differently in the body and actually contributes greatly to overeating and obesity. These "corn sugar" people should be treated like the tobacco industry NOW! and it they continue with pushing their sludge on the American public they should be jailed. AND shame on the companies that refuse to change their products like Welch's Grape Jelly, Hershey's Chocolate Syrup, etc. No one is calling them "health food" but the body has natural and predictable reactions to regular "sugar"
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4-30-2011 @2:06PM mike said... sue
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4-30-2011 @2:30PM Amanda said... I just boycott anything that has either the words "high-fructose corn syrup" or the words corn sugar in its ingredient list! If either of those ingredients is in it, I don't buy it. Better yet, I make more of our own foods from scratch such as bread. That way we know what's going into our food and what's staying out that ought not be there in the first place.
It doesn't matter whether they call it high-fructose corn syrup or corn sugar-it's evil stuff and false advertising!
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4-30-2011 @2:49PM Zhana said... Another way that Big Companys try to pollute our food industry with Franken Food propaganda and pass it off as beneficial. It is crap and the sugar growers should not be put in the same category as the marketers or fictioneers of Frankenfood.
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4-30-2011 @5:17PM Timmay! said... Sugar is also treated with chemicals when manufactured and again when it is bleached. Buying a damned Pepsi made with white sugar accomplishes nothing. We eat way to much sugar in all forms. Claiming that HFCS is toxic is and sugar isn't is bull.
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4-30-2011 @2:52PM JimAR said... The tobacco industry is changing the name of its product from "chewing tobacco" to "brown sugar."
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4-30-2011 @3:05PM Leslie said... What ever happened to educate the public and let them decided what they want to put in their bodies? Sounds nice, but as soon as the public decides they don't want something in their food they just change the name. Look at MSG; it now has about 24 different names. In addition to that, foods are now saying "No Added MSG"*. The asterisk then redirects your attention to a section saying "other than that naturally accruing in yeast." The thing is that there are lots of yeasts that don't produce MSG and most of the foods with this label, like soup, don't require any yeast. The only purpose for adding this "yeast" to foods is to add MSG. They are purposely tricking the conscientious shopper, and the FDA lets them. The FDA is a joke, and not the funny kind. I’ve finally come to the realization that it is impossible to educate yourself about what is in the food, they don’t really want you to know. I just wish they would stop wasting taxpayer money on the FDA, public health announcements, and TV adds if they aren’t serious about protecting and educating us.
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4-30-2011 @4:25PM jackie said... The ideal of capitalism is I have something to sell, you want to buy something we work it out and make a deal. Now it's more "I have something to sell and you're going to buy it because you can't get anything else." Lucky for us we know how to cook.
4-30-2011 @7:40PM lola said... we have been trying to educate the pulic for over 30 years - and we are FATTER and more out of shape than ever. It has not worked
4-30-2011 @6:07PM tiffanie said... Specific food products like HFCS are just scapegoats... I probably consume it every single day but still manage to maintain a healthy BMI. You can eat what you want if you're also active and don't eat pounds of it in one sitting.
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4-30-2011 @4:10PM LES HENDRICKSON said... This argument is moot to me, you know why? I'm diabetic and cannot consume either one. In other words, yawn.
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4-30-2011 @4:09PM SkyBlue said... BFD!
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4-30-2011 @4:09PM SkyBlue said... BFD!
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4-30-2011 @4:18PM JACKIE said... A lot of hoo haw over products that we don't have to eat to survive. I wonder if, since the corn sweetener doesn't metabolize the same as sugar, the body tastes the sweet, doesn't get the results it expects and "encourages" you to keep going until it gets the results it wants calories be damned. The more publicity, the better, people will know it's high fructose corn syrup no matter what it;s called.
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4-30-2011 @5:19PM John Birge said... I think any thing that someone else says is bad for you should be banned .....ALL sugar, soft drinks , cereals .beer, smokes , pork ,beef any preserved food ,all chips .....It is all bad !!! drink only water ,eat only raw vegetables ...if you do this you will live a long life maybe to 70 or so .....
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4-30-2011 @5:45PM JVL said... It IS corn sugar. High fructose corn syrup was touted to cereal and other food manufacturers as a way to make foods much sweeter at a cheaper cost. It was added to just about everything. People don't own a word. They can trademark a phrase, but they can't own a word.
Cane sugar is processed from sugar cane.
Beet sugar is processed from sugar beets.
Calling it corn sugar should NOT be an issue here.
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4-30-2011 @6:51PM Mikki said... Corn syrup added to food and soft drinks is to food what those chemicals added to cigarettes by the tobacco companies in order to keep consumers addicted.
I have drank Pepsi since as far back as 1960 and was addicted to it to the point I drank a two liter bottle per day and started on a second one. I just couldn't seem to get enough.
Recently, Pepsi is now putting out Pepsi Throwback with real sugar in it and since I have been drinking it, no more stomach aches, no more IBS and I've lost 10 lbs. The 'corn syrup' backers will NEVER convince me it is the same as real sugar.
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5-01-2011 @5:54PM Matt said... Heritage Dr.Pepper tastes way better too. I remember that from my childhood. I wish they would put them in glass bottles again. I also like the throwback.
4-30-2011 @7:30PM Laura said... Americans are fat because they eat SUPER SIZE and don't exercise. I'm a poet and I know it!
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5-03-2011 @9:47PM Liz said... Anyone who has not researched high fructose , should do so. It is processed through the liver just like alcohol. More people are being diognosed with cirossis of the liver that is not due to alcohol consumption. This industry has the market cornered. They c
ould care less about out health.
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