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If you have plans to vacation in Britain, Turkey, Morocco, and the Philippines this year, you might just find a tart, cold reminder of home. By the end of 2011, Pinkberry is planning to to be in 17 different international markets, according to Nation's Restaurant News.
The chain currently has 122 outposts in eight countries, and hopes to gain 30 more international locations (this in addition to more U.S. outposts). Part of the success of Pinkberry's growth is attributed to Starbucks, as many of its international franchisees also operate Starbucks locations. Moreover, Starbucks' president and CEO Howard Schultz sits on Pinkberry's board.
"Consumer brands have to look at the landscape through a global lens, as opposed to the domestic lens that Starbucks started from 40 years ago," Schultz told Business Week. Although Pinkberry has plenty of competition in the U.S. market--Cold Stone Creamery is adding froyo to its line this spring and Red Mango has plans to nearly double its domestic stores--there is less competition in the worldwide arena, explains Business Week. In fact, Pinkberry's highest-volume store is in Kuwait.
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5-01-2011 @9:57AM chris said... I'm sorry, but "pinkberry" just sounds like code for vagina.
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5-01-2011 @12:58PM lisa said... pinkberry has creamed up their formula and is no longer icey tart which made it famous. I like Berrywild only now
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5-03-2011 @6:40AM tinasmith said... I was very encouraged to find this site. I wanted to thank you for this special read. I definitely savored every little bit of it.
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5-18-2011 @12:13AM Tiffebbert sitn said... i think in this time i can not go any hot place, i want to go only ice palce.
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5-30-2011 @5:38AM Franchueler sitn said... It was above average standard when they started out. Plus they expanded extremely fast and had one on every block in every major city in the US in no time.
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7-24-2011 @11:05AM Jason said... The guys to watch are Sucre out of New Orleans. Word is they are going national starting in Texas and New York. If you have not been, the offerings are amazing! Given there year round product offering I think they will dominate.
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