Doughnuts and Wine Pair Up on New Reality Show

by Jessie Cacciola, Posted Apr 26th 2011 @ 2:30PM

Psycho Donuts Photo: happyfunpaul, Flickr

Doughnuts and wine go together like... wait, that's insane, right? Not at a place called Psycho Donuts in San Jose, California owned by former techy Jordan Zwegoron. Set up like a "light-hearted" asylum, it's complete with lab coat-clad employees, a padded booth, straitjacket and group therapy area where customers are given plastic bubble wrap (for popping, natch) and donuts named "Cereal Killer," "Kooky Monster" and "Massive Head Trauma."

"When you walk in, you're our patient, and we make you better with doughnuts," Zwegoron told the Santa Cruz Sentinel. That all may not spell 'family friendly' but it's TV gold for producer Nicole Block of LA-based Highlighting Entertainment, who's shooting a sample episode of a doughnut-and-wine pairing reality show to pitch to TLC, the Food Network and the Cooking Channel, reports the Sentinel.

"There's a lot of cupcake and cake reality shows, but we haven't seen a doughnut show," says Block. "Zwegoron is a good character and the doughnuts are unique, so we think Psycho Donuts will be a good candidate." She's decided to match up the crazy confectionist with wine from Poetic Cellars on the hills of Soquel, CA. The cellar's shtick? Each bottle is labeled with a poem. We can't say what's in the paired-up doughnut, but it's four-pronged and goes by "the poetic psycho," like any good reality TV star.

Filed Under: Television/Film, Restaurants
Tags: donuts, doughnuts, food reality shows, Psycho Donuts, reality television