9 Nasty Truths About Your Favorite Foods
Famous Death Row Last Meals
Photo: Robyn Beck, AFP / Getty Images
As rumored ealier this month, Walmart has begun test marketing Walmart To Go, its online grocery delivery service, in San Jose, California. In an effort to compete with the likes of Peapod, Fresh Direct and Amazon Fresh, Walmart To Go is offering aggressive pricing with delivery charges that start at five dollars, reports the New York Times. Products include "fresh produce, meat and seafood, frozen, bakery, baby, over-the-counter pharmacy, household supplies and health and beauty items."
The prices are impressive. The New York Times found that a 64-ounce carton of Horizon milk was $3.50 on Walmart's site, versus $3.99 from Peapod and $4.29 on Fresh Direct. Similarly, 16 ounces of celery was only $1.98 at Walmart, with Peapod charging $3.29 and Fresh Direct $3.49. There are trade-offs, though. Customers can't always choose the number of items for purchase -- fruits like oranges and lemons are only available in large bags.
Douglas McIntyre of Daily Finance is wary of the move, warning that it may cost the retailer impulse purchases of other items. "Walmart may pick up a new category of customers with home-delivered groceries. But it risks losing one of its best ways of luring people into its stores to buy things other than groceries," he says. The New York Times also points out that online delivery is a tough business, citing the high-profile bust of dot-com giant Webvan in 2001, among others.
But don't count them out. Walmart has size on its side: they're the biggest grocer in the country, with about 33 percent of the United States market share.
'My New Motto Is It's Never Too Late To Be What You Might Have Been'
Creepy Jeffrey Dahmer Yearbook Message Found
PHOTOS: Jennifer Lopez Aces A Risky Look
GM Kills $10 Million Facebook Ad Campaign Because It Didn't Work
Donald 'Duck' Dunn Dead: Booker T & the MGs, Blues Brothers Bassist Dies at 70
Police: Mother Kills Four Kids, Then Herself
'Undercover Boss': MasTec CEO Gets Choked Up Recalling Famous Dad
House of the Day: $14.9 Million Buys You a Home Built for Jesus
PHOTOS: Battle Of The Leg-Baring Sheer Dresses
How I Turned a $45 Stock Into a $60,000 Nest Egg
Nancy Sinatra Lashes Out at Stepmother Over Father Frank's Death
PHOTO: Gisele Gets Covered In Sand For Vogue Paris
How They Were Discovered
Baptist University's Anti-Gay Pledge Causes Faculty To Quit In Droves
PHOTOS: Do You Recognize This Sultry Star?
Happy Mother's Day: Music's Best and Worst Moms (PHOTOS)
The Grossest Ingredients Hidden In Processed Foods
AWESOME: Satellite Image Shows Earth Like You've Never Seen It Before
Romney Backer Switches Sides Following Obama's Big Announcement
Cheat Sheet: Which Frozen Vegetables Should You Avoid?
WATCH: Obama Corrects Hasselbeck On Gay Marriage Stance
PHOTOS: Photoshop Mess!
Security Company Makes Dark Prediction About iPhone's Future
Artist Was Accused Of Raping His Daughters Because Of This Photo
Zimmerman Medical Report Released
10 Health And Fitness Myths You Still Believe
Baby Found In Road Leads Massachusetts Police To Gruesome Crime Scene
Romney Suggests There's 'Personal Beef' Between Obama And Clinton
Kelly Ripa Says Regis Philbin Hated 'Beautiful Baby Week'
'Pocahontas' The Stripper Allegedly Lured Man To His Death
Menuism: PHOTOS: The World's Biggest Burgers
17 Awesome Comedian Commencement Speeches
4-26-2011 @5:48AM isobel.ayres said... Don't US supermarkets have online delivery services as standard? UK supermarkets all have online versions, with the same pricing and deals as the physical supermarket, and home delivery in your preferred timeslot.
Reply
4-26-2011 @8:12AM LinC said... Almost no US supermarkets chains do home delivery. A few independent stores do. But with the size of the aging Baby Boom population, I think Walmart is on to something. My mother-in-law would benefit from having her groceries delivered, but unfortunately she is from a pre-Internet generation and has never shown any interest in a computer. Walmart should investigate a phone-in service.
Reply