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Master strategists overseeing the nation's coffee wars will likely be pouring over the results of a recent independent study that finds those who get their (ever fancier) morning cup of joe from McDonald's are more loyal to the Golden Arches than coffee drinkers who visit rivals Starbucks and Dunkin' Donuts.
As the Wall Street Journal reports, an independent market research firm surveyed 15,000 customers. Of those that frequent either Starbucks or Dunkin' Donuts most often for their daily brew, 53 percent said that they also sneak off to other competing chains during the course of a month, while only 29 percent of respondents who identified McDonald's as their primary source of hot java said the same.
"We found that there's a fair amount of visits driven by customers that go to more than one chain and these are the heaviest users in the marketplace, going at least three or four times per week," Dave Jenkins, co-founder of CustomersDNA, the research firm that conducted the study, told the Journal. "Getting that customer to come one more time to [your] restaurant and one less to [your] competitor's is how the battle will be won or lost."
In other words, if McDonald's can keep picking off customers from other chains while keeping its loyal fans happy, it could end up being as well known for its mocha frappes as it has been for its Happy Meals.
The study didn't try to figure out why McDonald's coffee drinkers were more loyal, but the fact that you can still get a basic cup of coffee there for a buck might have something to do with it.
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4-17-2011 @1:12PM Debra said... Forget all those fancy brews and high priced coffees...in a word "Dunkin'!"
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4-17-2011 @1:49PM Anna said... I travel this country, have tried several different companies and their version of coffee. My favorite, other than what I personally brew for myself in my truck, is Pilot Travel Centers coffee. Fresh, hot, variety, and not expensive!
4-16-2011 @9:13PM swc453 said... At the local McD , the 43 cent {bring your own cup} and space to sit with all the retirees group starts the day. We drink and solve the worlds problems, some times, if we are early we also give the younger working group some of our wisdom.
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4-16-2011 @8:59PM tazwizard said... I think some people might be missing an even bigger reason for McDonald's seeming win over Starbucks and Dunkin Donuts: Sheer numbers of franchises. To go to a Starbucks or Dunkin Donuts on my way to work would be would take an extra five to ten minutes plus the extra miles. With the price of gas and McD's offering coupons why not frequent them if it's right on the way.
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4-16-2011 @9:07PM Heather said... Odd.. I can't get a decent iced coffee at McDonald's to save my life. It's like iced milk that was poured near the coffee machine.
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4-17-2011 @8:03AM Shirley Applebee said... Since you are so fussy, you could make it at home.
4-17-2011 @11:08AM Susan said... Agree, Heather. I don't even try. If they can't get their sugar and dairy (both of which, by the way, are toxic to humans), most folks wouldn't even drink coffee.
4-17-2011 @11:12AM Heather said... Unfortunately, I can make them right myself either.. that's why I buy them. ;)
4-17-2011 @11:55AM Susan said... Heather, try this and see if it works at home. You have to think ahead, but.....
Make some uber-strong coffee (expresso is best). Let it chill in the fridge. THEN make your iced coffee. That way, the hot coffee doesn't water down the mix. If you add something to it, be sure it's cold too. I don't do dairy anymore since it's so toxic, so I use Almond Milk. But when I make it, I do the heavy-duty chilled express, cold organic almond milk (with no sugar, no flavoring) and a few drops of organic orange extract, and maybe a dusting of nutmeg. You can add some stevia (the real stuff - not the crap from Cargil) if you want it sweet.
It's really not hard to do - just requires thinking ahead. But it's OH SO worth it. The stuff that you buy ? It's just watered down and tasteless.....Unless of course you're buying it in Firenze or in Provence. ;-)
4-17-2011 @12:03PM Susan said... Hmmm. That made me want iced coffee, but we're about to go to brunch now. So think I'll make up some expressso to put in the fridge, then can have it later this afternoon.
4-16-2011 @9:15PM sondbr said... I have enjoyed McD's hazelnut iced coffee, but the quality has been very inconsistant the last few times I've gotten it, so don't buy it, anymore. Nothing can beat Starbuck's fraps - McD's don't hold a candle to theirs, but, of course, Starbucks cost more - worth the price. Starbucks straight coffee is too strong for me, but also enjoy their cappucino and latte. For straight coffee, can't beat my own brewed at home using my Keurig.
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4-17-2011 @8:34AM Pamela said... I tried my first iced mocha latte from Mc's the other day. It was crunchy and full of pieces of ice. Not my idea of a good beverage.
4-16-2011 @9:24PM Hattie Crabtree said... Mc D's coffee is awful.I tried the iced mocha latte,yech.
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4-18-2011 @4:28PM Soldier4God said... Nnot funny, but thursday as my cousin, his wife, and i passed by a starbucks i commented about the high prices and how much more they would make if they served breakfast. i can understand how in this economy people like me have to make wise decisions in where they eat out at. for the price of a GRANDE LATTE or whatever i could get free refills and even a decent meal! A Song By The Floaters Comes To Mind! It's Entitled IT"S MAGIC!
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4-16-2011 @10:15PM Rae said... I think they are all awful....... Scooters tops them all. Yep Yep
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4-16-2011 @10:46PM doda said... What's not to like. MCD coffee is hot and fresh and delicious and reasonable in price plus there aren't all the snooty posers lounging around with their noses buried in their computers and the servers don't give the impression that they are doing you a favor by serving you.
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4-17-2011 @8:13AM gobo said... No, instead, there's homeless people and families with screaming kids climbing around on the plastic furniture, ketchup on the floor, and plastic standees of clowns. I think I'd rather go to a coffeeshop.
4-17-2011 @11:11AM Susan said... Agreeing with Gobo again. (Tho my last post has magically disappeared into the blogosphere as usual - unreliable software, it appears). It's disgusting to go to those places. That's why we don't go.
4-16-2011 @11:37PM Steven R. Russell said... I'll be darn.
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4-17-2011 @12:41AM Goldhat said... Mcds coffee is OK but no better than that. StarBs coffee tastes over roasted, bitter. I like strong black coffee, just not the bitter taste of StarBs.
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