The venture is a partnership with California's Wente Vineyards, and features four varietals: Cabernet Sauvignon, Chardonnay, Merlot, and Pinot Grigio (all 2009 vintage). The potential wine-drinking pool is deep -- the network claims it reaches 100 million households.
The wines, priced at $12.99, officially launch this summer, but the network hosted a tasting party earlier this week. We're not sure that the Pinot Grigio was exactly like "a green apple drizzled with lime juice and honey," or that the Chardonnay was "reminiscent of a slice of toast spread with homemade apple butter," but we'll give their PR people points for trying.
Anne Burrell, host of the network's "Secrets of a Restaurant Chef" cut to the chase, according to eater. Her spin? "The only way you will learn is to try. Drinking is research! So get out there and drink more," she said.