Food Network Launches a Wine Label

by Slashfood Editor, Posted Apr 13th 2011 @ 2:00PM

First it was ballpark fare, now wine. The Food Network isn't satisfied with simply being the television home of an increasingly loud stable of hosts. The cable network, which already does brisk business with cookware lines and cookbooks, is launching a new wine label: Entwine.

The venture is a partnership with California's Wente Vineyards, and features four varietals: Cabernet Sauvignon, Chardonnay, Merlot, and Pinot Grigio (all 2009 vintage). The potential wine-drinking pool is deep -- the network claims it reaches 100 million households.

The wines, priced at $12.99, officially launch this summer, but the network hosted a tasting party earlier this week. We're not sure that the Pinot Grigio was exactly like "a green apple drizzled with lime juice and honey," or that the Chardonnay was "reminiscent of a slice of toast spread with homemade apple butter," but we'll give their PR people points for trying.

Anne Burrell, host of the network's "Secrets of a Restaurant Chef" cut to the chase, according to eater. Her spin? "The only way you will learn is to try. Drinking is research! So get out there and drink more," she said.

Filed Under: Television/Film, New Products
Tags: anne burrell, entwine, food network wine