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Details Emerge About ShopHouse, Chipotle's New Chain


Chipotle fans who've come to love the chain's whole "fast-food made fresh" approach will soon be able to satisfy their on-the-go cravings with more than just burritos. May we introduce ShopHouse Southeast Asian Kitchen.

As Slashfood reported last year, the restaurant world has been abuzz with rumors about what Chiptole founder Steve Ells was going to tackle next. News leaked out that Ells was thinking of going Asian -- but that was pretty much all anyone knew.

Now Nation's Restaurant News offers up the inside scoop on the new concept. And, basically, it seems like it's more or less Chipotle -- but serving up noodles and rice instead of rice and beans. Customers will move along the line customizing their meals, and execs confirmed that the pricing would be about the same.


The first outpost is slated to open this summer in Washington, D.C.

No doubt the company will have to do some advertising just to familiarize Americans with the term "shophouse," which sounds all-too-similar to the American (but seemingly antithetical) "chophouse." Shophouses in southeast Asian countries such as Thailand, Malaysia and Vietnam are typically mom-and-pop-style operations where the family lives upstairs and runs the restaurant downstairs.

"Anyone who has ever traveled throughout Southeast Asia can tell you that the food there is served very fast-it's also full of flavor, nutritious and affordable," Ells said in a statement. "This cuisine gives us a great opportunity to prove the idea that the Chipotle model can work with other cuisines."

Filed Under: Business, Chain Stores / Restaurants
Tags: chipotle, Shophouse

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Reader comments (Page 1 of 1)

gobo

4-13-2011 @11:13PM gobo said... Why are you assuming, falsely, that Chipotle only hires "illegal Mexicans"? I invite you to visit any Chipotle and see how many "illegal Mexicans" are working there.
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Christine

4-13-2011 @11:30PM Christine said... Hmmm interesting, the Chipoltle I remember going too had only white college kids working there. I think it's laughable and sad that people assume that mexican fast food restaurants are all staffed with illegal mexicans. Of course nowadays if you are brown skinned and speak spanish your automatically illegal, even if you speak perfect english. It's refreshing to see racism alive and well and targetting a different group than mine for a change (spoken with lots of sarcasm).
Reply

ethan

4-14-2011 @1:54AM ethan said... you're an idiot who is also clearly a racist. go away.
Reply

Kristen

4-14-2011 @2:10AM Kristen said... My Dear Dan:

Kindly refrain from your racist assumptions unless you have access to true facts.

If you do have said facts, please, post them, so we can see them.

If not, keep your trap shut.

Thank you kindly,

"Wolfie" (Kris)


Reply

Dan Bushey

4-14-2011 @2:49AM Dan Bushey said... My Reply to Wolfie and Ethan: If you "foodies" read REAL news, instead of "how to stuff your face", you both would learn what is REALLY happening, in the REAL WORLD. As to my "trap", I'll excercise my U.S. Constitional Right's to the limit. In short, READ THE NEWS!! You are on the computer, type Chipotle I.C.E. then click. As to me being called a racist, ---for relaying the TRUTH of I.C.E immigrationChipotle work-place---- arrests, of Chipotle employees, that ARE FACTULLY TRUE, of ILLEGAL Mexicans, just shows that, YOU BOTH are the REAL ----RACISTS, NOT ME!!!!

SIGNED: DANIEL L. BUSHEY
Reply

Just me

4-14-2011 @2:51AM Just me said... Workers at Chipotle restaurants across the country might be making a run for the border soon.

The Mexican food chain, which serves gut-busting burritos, tacos and tortilla-less burrito bowls in nearly 1,100 locations across the U.S., fired hundreds of workers in Minnesota recently amid a probe by immigration authorities.

The workers were let go after an audit by the U.S. Immigration and Customs Enforcement Agency (ICE) revealed that workers at some of the 50 restaurants across the state had turned in phony-looking I-9 forms, which verify that a worker is eligible to work in the U.S.

The probe is widening to Washington, D.C. and Virginia and the company may have to boot workers from some of the 60 locations there if investigators find more evidence of I-9 fraud

True Facts
Reply

Dan Bushey

4-14-2011 @3:33AM Dan Bushey said... To, Justme: I,--- THANK YOU!!!!! That is the news article, I was reading!!

Signed: Daniel L. Bushey

river rat

4-14-2011 @8:54AM river rat said... Hmmm Sounds like the same idea that one of the contestants on America's Next Great Restaurant has.
Reply

ds

4-14-2011 @4:59PM ds said... I used to eat there but no more. Not because there might be illegals working there (oh god forbid), but because they were once owned by McDonalds who spun them off and are now the controlling interest. They say their meat is "Natural" which means nothing, you can call anything natural. Since they were owned by McDonalds my guess is their meat comes from CAFO's, which is wrong and completely disgusting. If I found out that their meat didn't come from CAFO's and was in fact organic or at least farmed in a clean and sustainable way, I would go back.
Reply

Momo

4-14-2011 @7:55PM Momo said... DS,

That's not true. A quick Google search reveals that Chipotle was independenly founded in '93, partnered with McDonalds from '98-'06, and fully divested from McD's from '07 on.

I saw an interview with Steve Ells, where he spoke about why the partnership didn't work. McDs wanted to take Chipotle in a direction he didn't like - and they split ways shortly after. He even took the camera crews to one of the farms where Chipotle gets their meat. And trust me, if you're going to eat any livestock - this is where you want to get it from. Free roaming, clean conditions, grass fed - the best you can get.

ds

4-14-2011 @8:24PM ds said... thanks Momo. I see that. They cashed in their chipotle stock for McD stock. thanks for the update on the meat source too.
Reply

Sam

4-15-2011 @1:11AM Sam said... I don't give a crap if every damn worker (the owner and founder included) is "illegal." That nationalistic term needs to be disposed of anyways. I would gladly eat at Chipotle as often if not more than I do now (2 times a week) knowing full well that I am supporting hardworking people trying to make a better life for themselves.

In other words, I don't care about what you say Dan. The fact alone that these "Illegals" aren't online spewing the same failed circular logic coupled with fascistic nationalism and ignorant slandering as you, makes them more desirable anyways.
Reply

Daniel L. Bushey

4-22-2011 @11:08AM Daniel L. Bushey said... ILLEGAL--IS-------ILEGAL!!! It IS a word used in LEGAL TERMS in the U.S.A. Immigration ---LAWS. Go suck a lemon!!!!!! SIGNED: DANIEL L. BUSHEY

13 Comments / 1 Pages

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