Dunkin' Donuts Introducing a New Snack Line

by Slashfood Editor, Posted Apr 5th 2011 @ 12:00PM

Dunkin Donuts new Hearty Snacks menu Photo: Dunkin' Donuts

Used to be, Dunkin' Donuts was for one thing: doughnuts. But in recent years the chain has become known for above-average coffee, iced coffee drinks, and even breakfast sandwiches. Their latest venture, rolled out yesterday, is a line of inexpensive snacks designed to boost sales between mealtimes.

The menu, called "Hearty Snacks," features the chain's bagel twists, available in cheddar cheese or cinnamon raisin, for $1.39 each, reports the Nation's Restaurant News. But they're also offering something more suited to Domino's than Dunkin': stuffed breadsticks. Made with pizza dough, the breadsticks come in two flavors: cheeseburger and pepperoni and cheese. They'll set you back $1.59. Can't decide on a doughnut? Try one of their new apple pies instead for $1.29.

Execs hope the new menu items will spur sales -- Dunkin' Brands Inc. cited a 2010 report from Technomic Inc. that found 55 percent of consumers snack at least once a day and that 21 percent of consumers say they are now snacking more frequently than they were two years ago, reports NRN.

Makes good business sense, we get it. But...aren't doughnuts snacks?

Filed Under: New Products, Chain Stores / Restaurants
Tags: dunkin donuts, dunkin donuts snacks

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Reader comments (Page 1 of 1)

4-05-2011 @5:51PM larry said... and you wonder why over half of the population are lard butts..................
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4-05-2011 @6:35PM dmtankian said... and what part of that population are you larry a shot dog will holler

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4-05-2011 @6:10PM FACM said... Well there isn't a Dunkin Donuts near me: so I fortunately can't be tempted. LOL it's OK once in a while if you eat right otherwise.
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