Photo: McDonald's HappyMeal
Ronald will star in several new commercials for Happy Meals. The spots direct kids to a HappyMeal.com website, reports Nation's Restaurant News. The site is basically another commercial -- kids are supposed to upload pictures of themselves for videos called "Ronaldgrams." (The idea is for the children to email the videos to their friends.)
Kids may like it, but the Center for Science in the Public Interest and Corporate Accountability International don't -- the two groups have been after McDonald's for years about marketing directly to young consumers. "Plain and simple, if McDonald's were truly concerned about 'parental choice and control,' they'd market their offerings directly to parents, not children," Lapidus said to NRN.
What do you think? Are you glad to have the clown back in your life?