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Photo: Mrs. Butterworth's
The latest is this: Mrs. Butterworth's 24-ounce bottles of syrup. Yes, the famously coy talking syrup bottle has gotten into fashion. The bottles, which have carried the iconic shape since their 1961 debut, now come in three different springtime designs decked out with bunnies, flowers, and butterflies.
But Mrs. Butterworth's manufacturer, Pinnacle Foods Group, has taken things a step further: With the help of 20 accessories, available for download through Facebook, a game of "paper dolls" is born. You simply print the images, cut them out and place 'em on top of the pear-shaped gal. You can sit around the table at breakfast with your spouse, kids or friends and dress up the lady on the bottle. Will she go to the beach (thanks to a snorkeling mask)? Or exchange her winter boots for a pair of rollerblades? (No, we're not kidding.)
But don't try to outsmart Mrs. B -- you can't put these accessories onto a Mrs. Butterworth's syrup bottle already in your pantry. The secret codes to obtain the snorkel gear et al. are printed on the spring-themed bottles. Maybe the gimmick will entice you to to pick up two or three bottles -- you wouldn't want to have the worse-dressed syrup at the table, would you?
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4-01-2011 @8:41AM sunny said... Very very cute.
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4-01-2011 @3:38PM Brian said... She needs a hat. The standard bottle cap don't cut it. Any hat will do...probably one of those Early American 18th century Revolutionary War period hats would work. Not a bonnet, but like one of those Dolly Madison type things with the truffles around the circumference. That one.
4-01-2011 @9:54AM Angiebaby said... Typical modern business method. If it ain't broke, let's f*ck with it!
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4-01-2011 @9:53AM BTDT said... Dress it up any way you want, it's still just brown corn syrup.
Here in the north-east we use real maple syrup. It's worth the money.
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4-01-2011 @10:55AM b poz said... Has anybody done the comparison shopping with this "syrup"? It is double the price of any comparable syrup,(Aunt Jemima w/ butter flavor,Log Cabin/Butter flavored,various store brands) so any way they can push the consumer envelope, they will! We have found no real difference in taste with the other brands,and price point seams to be the only difference! Be the smart consumer ,check out better alternatives, your pocket book will thank you, especially now that food prices are skyrocketing!! Anyway, Being a "real man", I don't want to play with doll's (unless you count my wife as one, and I do!)in the morning!!
4-01-2011 @10:41AM Lips said... I have a Mrs. Butterworth's bottle that is probably 50 ish years old. My Grandmother kept it in her fridge it was my waterbottle. All of us grandkids had our own bottle so we could run in and drink straight from the bottle. That way no dirty glasses all over the place. When my "mama" died I took my bottle and I still have it. I think I will get it out and start keeping it full of water in the fridge again. And for me she is perfect just the way she is, I wouldn't think of dressing her up.
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4-01-2011 @12:01PM Annie said...
I was just thinking that I miss the original glass bottles. When you pick up a glass bottle, you know what is in your hand. You feel the shape and contours. Smell and touch, these senses are what memories are made of,.
4-01-2011 @10:41AM jiboko said... I bet new looking syrup bottles make smaller amounts of syrup inside!!!
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4-01-2011 @3:50PM Hattie Crabtree said... Of course they do!! They think we're all stupid and wouldn't notice.I noticed right off the bat years ago when Dannon Yogurt reduced the size from 1 cup to 2/3 rd's of a cup and charges the same.They pull this stunt with newly designed mouthwise bottles and fatten /fluff up the paper towels and say they added ten more feet.Bull manure!!!!
4-01-2011 @11:30AM george said... Man, I love pancakes. Buttermilk pancakes with Aunt Jamima syrup was my favorite. I stopped using Aunt Jamima syrup when the political correctness movement changed her picture from the old southern plantation style of her in a checkered bandana and smiling real big to a modern socialistic look. I now use another brand. Endentured slavery, southern slavery is a part of American history. To contrast between the two from modern day to back then show how much progress has been made. I do not understand why the liberal stupid movement thinks they can change history. If it happened, it happened. Rejoyce in the fact that it is different today!!
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4-01-2011 @1:24PM R Reeves said... Fun marketing idea but I don't purchase Mrs Butterworths or any of the other Pinnacle Foods syrup brands (Log Cabin and Aunt Jemima) for my family because the main ingredient is high fructose corn syrup. HFCS is pretty bad stuff for our bodies. I'll spend a little extra to buy maple syrup or syrup brands that don't contain HFCS.
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4-01-2011 @12:13PM gg said... Changing the way it looks is going to cost us more. They will probably change how much is in the new bottle. Big business always trying to put it to us in anyway that they can. Don't worry Mrs. Butterworth Excutives. I will not buy anymore of your bad syrup anyway. I urge others to do the same. When are we as consumers here in this country start to fight back against these Big Companies.
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4-01-2011 @3:42PM Brian said... No doubt my "hat" idea would drive up the cost also. But it's doubtful many more would would be sold. After all, like we all figured, maple is best.
4-01-2011 @12:52PM Toni said... Really cute Mrs Butterworth,but you are to expensive,will stick to generic brand and save at least a dollar,and it all tastes the same anyway...
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4-01-2011 @7:44PM Tom said... I always thought the syrup bottle looked like Oprah....
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4-01-2011 @3:53PM Hattie Crabtree said... Tom,you rock!!!!!!
4-01-2011 @1:19PM violet said... when I was a little girl I used to paint these bottles and use cloth to make them clothes lol had more fun than playing with toys
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4-01-2011 @3:52PM Hattie Crabtree said... Ahh typos,mouthwash, not mouthwise.:)
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4-02-2011 @11:58PM hungrydoll2020@aol.com said... I dont use mrs. butterworth but i love the commercial on tv..it ended with "mrs. buttterworth, I love you!" a little girl saying it lol. i like real maple syrup also. they should work on adding more real maple then making the bottle a toy.
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4-06-2011 @1:23PM Steven Ruza said... Good idea to sell more! - Steven Ruza
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