Let us explain.
FoodieRegistry.com is the result of a genius idea by husband-and-wife team Ben and Jennifer Reid. Basically, the whole concept was to give betrothed couples an alternative to registering for more stuff by allowing them to register for gift certificates to high-end restaurants.
The couple launched their site a year ago in their hometown of Chicago. They now have 65 participating eateries in the Windy City, and last week, they began offering gift certificates to restaurants in San Francisco. There are plans afoot to expand to five other cities as well: New York, Los Angeles, Denver, Miami and Las Vegas.
So what does all that have to do with electric waffle cone makers? Well, as anyone who's ever killed time wandering around a Williams-Sonoma knows, there's a whole bevy of miscellaneous kitchen gadgetry whose only conceivable market must be the modern engaged couple. Think about it: you've got to register-there are a hundred-odd people on your guest list, and if you don't give them some guidance, that's a hundred-odd chances for you to end up with, say, a hundred matching his-and-her Snuggies.
But you've both already lived on your own for years; you don't need another blender-you have two. So what do you do? You end up registering for something that somehow seems reasonable at the time but will forever mock you with its utter absurdity every time you spy it gathering dust on some impossibly high cabinet shelf: e.g., electric waffle cone maker or crepe maker or yogurt maker or stainless-steel fondue set.
Which is why, as we said, FoodieRegistry.com is genius. What's even better is that the gift certificates they offer don't expire. So what do you say, would you rather celebrate your first-year anniversary with an all-expense-paid five-star restaurant dinner...or with homemade waffle cones?
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