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Photo: Theresa Raffetto for Peanut Butter & Co.
A passion for peanut butter can drive a person to do crazy things -- eat entire jars in one sitting (I'm looking at you, boss); leave the safety of a hiding spot for Reese's Pieces (it's ok, it all turned out okay for E.T. in the end); or, in the case of Lee Zalben, open a shop that sells peanut butter in a variety of palate-bending flavors.
In the 13 years since Zalben first introduced Peanut Butter & Co. to New York City, he's continued to reinvent the PB&J. Last year, he challenged himself to create a new peanut butter sandwich for every day of the year. He did it, and 365 exotic, clever and downright crazy concoctions later, the idea for Nutropolitan -- "the world's first PB&J art exhibit" -- was born.
The Nutropolitan Museum of Art -- a three-day pop-up art gallery featuring images of some of Zalben's sandwich creations -- is the product of Zalben's peanut-butter know-how, food stylist Patty White's execution, and photographer Theresa Raffetto's artful lens. Just in time for National Peanut Month, Zalben, together with the National Peanut Board and Openhouse Gallery, is putting his artwork on display.
The crowd was thick at the gallery's opening last night. (We're sure the abudnant treats -- Peanut Slaw from chef Suvir Saran of Devi, Chicken Sate from chef King Phojanakong of Kuma Inn, and sandwiches served on Orwasher's Bakery bread -- were huge draws, too. And the peanut butter-based cocktails with peanut topping didn't hurt either.) As we perused the artwork lining the white washed brick walls, it was difficult to decide which sandwich was our favorite. Some won points for cleverness, others for making our mouths water. Some ingredient pairings were so shocking that we couldn't help but stare. To see some of our favorite photos, and catch a glimpse of the most peanutty party we've ever been to, click on the gallery below.
The Nutropolitan Museum of Art
Entering the Nutropolitan Museum of Art!
The Nutropolitan Museum of Art
Every March, the National Peanut Board's ad campaigns pop up in NYC subways and across the city. This year, the theme is "Energy for the Good Life," with a focus on the health and nutrition benefits of peanuts and peanut butter.
The Nutropolitan Museum of Art
The Nutropolitan Museum of Art
The Nutropolitan Museum of Art
Lots of peanut butter lovers!
The Nutropolitan Museum of Art
The Nutropolitan Museum of Art
PB&P
Bakery-style white bread with smooth peanut butter and multicolored candy.
Editor Sarah De Heer's personal favorite.
The Nutropolitan Museum of Art
Don't Be Afraid
Multigrain bread with smooth peanut butter and grape jelly.
Curious about those letters? Look up "arachibutyrophobia," and this piece's title will make sense.
The Nutropolitan Museum of Art
Et Tu, PB?
Pain de Campagne with crunch peanut butter, romaine leaves, anchovies and croutons.
Though we are least likely to actually eat this sandwich, it's clever name and concept won us over.
The Nutropolitan Museum of Art
Sandwich Artist
Horizontally sliced white bread with a trio of smooth, spicy, and chocolate flavored peanut butter with apricot preserves, mint jelly, and strawberry jam.
We'd love to paint with peanut butter and jelly!
In the New York City area? For the next two days, The Nutropolitan Museum of Art will be open to the public at Openhouse Gallery, and for every guest that attends, Peanut Butter & Co. will donate a jar of peanut butter to the Food Bank for New York City in their honor. (Bonus: While supplies last, patrons will also be gifted a free jar.) Like what you see while you're there? Prints of the photos will be available for purchase, with all of the proceeds also going to the Food Bank. From Saturday, March 5 through Sunday, March 6, visitors will be able to make their own PB&J art and chat with peanut farmers, plus enjoy complimentary peanut butter treats from Van Leuwen Ice Cream truck and the Treats Truck. For more info, check out the Nutropolitan site. (Really, you'd be nuts to miss it.)
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3-06-2011 @11:59PM Nickelodeon Berry said... Yummy , Delicious and much more , This peanut butter cake is looking very attractive to eat this . And i can't wait more for it. I want to know making recipe of this treed food.
http://lifecelleyecream.newsvine.com/_news/2011/02/25/6129519-lifecell-eye-cream-review-transform-you-aging-skin-
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3-07-2011 @12:46PM social.media said... All of the sandwichs look fantastic. I checked out the site and there is a very delicious and seemingly easy enough recipe for pb&j donuts, too. Just in time for Mardi Gras!
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